Nirmal Bang — a UX Consultation case study

3 min readMay 22, 2020

Engineered Investment Experience

ux consultant leo9 studio — UX Consultant | Leo9 Studio

Client: Nirmal Bang

Nirmal Bang is one of the leading stock broking companies in India, caters to retail and institutional clients by offering them a range of financial products and services.

UI UX | Mobile | Development

SCOPE OF WORK.

The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product

UX Design

Keeping the target audience in mind the UX design was made very simple using the KISS principle.

UI Design

The colors and illustrations were designed to suit the business following a component-based design system.

Development

Our experienced developers completed their job by developing a fully functional mobile app keeping experience design at the core

PROJECT GOALS

Users should be able to buy and sell mutual funds. Should be able to create and analyze his portfolio.

RESEARCH

We spoke to the target audience; our age group was of 22 to 55 years. Conducted a survey asking about their investments, what app they use. Problems that they face and what improvements they need in investment apps.

KEY TAKE AWAY

USER FLOW

Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.

EXECUTION

With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.

DESIGN COMPONENTS

SCREENS

RESULT

Users can log in and browse for funds he wishes to invest in. He can analyze the fund and take a call whether to buy or sell his Mutual Fund. His portfolio gives him a detailed report of the gains and losses. Also, suggestions for funds from Nirmal Bang.